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UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

Universal McCann captures Ecco's £30m global media

footwear, across Europe and in the US and China. The retailer has recently launched stores in Oxford ...

Nike and Foot Locker kick off celeb-packed Air Max campaign

." For the duration of the campaign, staff at Foot Locker outlets across Europe will, for the first time in the store ...

Gucci appoints ZenithOptimedia to media account

's media across the rest of Europe while Hakuhodo retains the business in Japan. ...

Adidas moves global ad account from 180 Amsterdam to Sid Lee

, which is running across Europe, follows a young South African football fan who puts a mark on a poster ...

BBH calls time on Levi's

It is not yet known whether Levi s will review the business, which covers Europe and Asia as well as the UK, or move it into an existing roster agency. Nigel Bogle, the BBH group chairman, resigned the account late on Tuesday, and the agency was informed on Wednesday afternoon. The relationship between ...

Adidas viral celebrates top-scoring boot despite Nike claim

the ad on TV across Europe, including the UK. However, Nike has claimed that in terms of goals scored ...

Agencies line up for H&M UK media task

across Europe, where the retailer uses agencies including MediaCom, Media edge:cia, and ZenithOptimedia ...

Gap calls $300m media planning and buying review

The retailer's procurement team, based at its San Francisco headquarters, is thought to have approached networks about contesting a review for the business that is expected to embrace Europe, North America and the Far East. Omnicom's PHD is the incumbent on the business in Europe and the US ...

Iris wins European advertising brief for Speedo

The Pentland Brands-owned range called a pitch in November to find an agency to produce a campaign targeting people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The work will run across Europe, initially in Germany, Italy and France, later this year ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.