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by Western Europe and Central and Eastern Europe. In an encouraging trend for the industry, the number ... -recession levels" in North America, Asia Pacific, Western Europe and Eastern and Central Europe. The recovery ... Central and Eastern Europe spend will stabilise in 2011 and start to grow in 2012. In Western Europe ...
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...
will now take the role of president of McDonald's Europe , replacing Dennis Hennequin who is leaving ...
The deal will initially cover the US and Europe and "represents a significant extension and deepening" of the current relationship, where VivaKi's trading desk buys display ads from Google and works with the DoubleClick Ad Exchange. Advertisers can now buy mobile and video ads on the Ad Exchange using the same ...
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster.
and Western Europe in both penetration and revenues. According to data firm SNL Kagan, in North America, pay ... Europe enjoys penetration of 61.9 per cent and revenues of US$41.04 billion. In 2010 pay-TV in Asia ...
flagged the "successful launch of Europe s first dedicated 3D channel Sky 3D". The broadcaster ...
growth areas, digital and emerging markets." Publicis Groupe took 399m in revenue in Europe during ... .6% in France but offset by "negative" figures in Germany and "quite low" performance in Southern Europe ... Smith Kline, Gucci and Telefonica/O2 wins in Europe. The latest ZenithOptimedia figures, cited ...
in London, Europe, North America and Shanghai, may choose to push ahead with plans to float the company ...
, Alan Fagan, to the new role of group director of advertising and sponsorship sales for Europe...of agency sales across EMEA. Fagan will also be charged with driving international sales from Europe ... team for BBC World News and BBC.com across Western and Northern Europe. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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