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UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

O2 consolidates £100m media into ZenithOptimedia

£100m media planning and buying account for its O2 brand across Europe.

Mother beats seven to take global Movistar ad business

is handled by VCCP, will be rolled out across Northern and Central Europe, replacing Telef nica's separate brands where they exist across Europe. Telef nica will only be used as a corporate-facing brand ...

O2 reviews £100m media across Europe

and buying account for its O2 brand across Europe with a view to consolidating the business...., which involves all of O2's incumbent agencies across Europe, takes place in May and will be led out ... s advertising in Europe. The company said in a statement that the winning agency will need to demonstrate a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.