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Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

to make the shortlist. PHD handles Expedia s media planning and buying across Europe. Its relationship ...

Expedia calls B2B mobile ad review

as it prepares to relaunch across Europe....The online travel portal is approaching agencies directly to handle a mobile advertising campaign for the business, as it looks to roll out new products and services across Europe by the end of the year. Expedia has previously worked with a number of digital agencies including Profero and Essence, which ...

The Assembly picks up NetJets ad account

The Assembly will be responsible for developing NetJets' brand strategy and advertising, working alongside the digital agency Fortune Cookie and the direct marketing agency Lida. NetJets, which claims to be the largest business jet company in Europe, targets high-net-worth individuals and corporate audiences through ...

Expedia calls £40 million pan-Euro ad review

across Europe. But another option is to hire one lead agency in London with agencies in other markets ... these as part of a relaunch in Europe. The travel site currently uses a variety of agencies across Europe ... , is unaffected. PHD handles the brand s consolidated media across Europe. Expedia s last major advertising ...

Monarch appoints WDMP to CRM brief

flights to Europe, the US, the Caribbean, India and Africa. Catherine Kite, the direct marketing ...

UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

Tourism Australia and Emirates entice Brits to go down under

of the year. Rodney Harrex, Tourism Australia regional general manager UK and Europe, said: "British ...

TripAdvisor awards €250k ad prize to BA and Agency.com

In July TripAdvisor gave European travel brands and their advertising agencies in Europe the chance to win 250,000 worth of media . The British airline giant beat more than European travel brands with an interactive game created by Agency.com. The game was inspired by the well-known 'The ...

Eurostar holds talks for Olympic ad brief

as part of an effort to convince more consumers to explore Europe by rail. The ad, called "Exploring ...

Eurostar launches first TV spot in three years

to explore Europe by rail....is relaunching its 'Little break, big difference' consumer website under the name 'Europe by Euro-star'. There ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.