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Lastminute.com hires Adam & Eve to £6m creative account

for Lastminute.com across Europe from next year. Kathy Maxwell, head of brand PR at Lastminute.com, said ...

Europe should start selling itself better to its citizens

There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time...There is a perception that Europe has been consigned to the rubbish heap. If we don't act soon ... industries across Europe. They hold the key to our emergence from the gloom. But there is a more urgent task. "The Decline and Fall of Europe," reads the front page of Time magazine. The press presents ...

Pitch update

itself in Europe. Huawei sees itself as a rival to HTC, and is expected to be positioned ...

Duffy's flight plan is to be Europe's number one

Peter Duffy is surely in for the long haul as he sets out to convince travellers across Europe that easyJet should be their airline of choice, rather than the one they pick just because its prices match its no-frills offering. Nevertheless, the easyJet marketing director is pleased with the way his plans ...

Delta goes experiential for flat bed campaign

. Perry Cantarutti, senior vice president, Europe, Middle East and Africa, Delta Airlines, said: "Delta ...

Lufthansa signs up with Jazz FM

Kurt Elling, who is currently touring Europe and America with his new album, The Gate. Ward ... offering flights to over 100 destinations in Europe." Richard Wheatly, chief executive of Jazz FM, said ...

UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

Tourism Australia and Emirates entice Brits to go down under

of the year. Rodney Harrex, Tourism Australia regional general manager UK and Europe, said: "British ...

McDonald's appoints TBWA Berlin to leverage World Cup sponsorship

BERLIN - TBWA Berlin has been appointed by McDonald's in Europe to handle advertising surrounding

Expedia appoints Essence to digital creative and media accounts

The agency won the account after a pitch against three undisclosed agencies and will handle the online travel company's partnership, display, social media and mobile activity across Europe. The pitch was overseen by Expedia's director, online partner marketing, EMEA, Alex Gisbert. There was no incumbent ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.