UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
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WKD social media campaign to follow rogue employee
12 Oct 2010 | by Sara Kimberley
, to travel vouchers to help track Wayne down in Europe. At the end of the campaign, Wayne will give ...
Maxus and Carat to share Alberto Culver's £150m global media
27 Jul 2010 | by Katherine Levy
spend, with the majority of the remaining 50m earmarked for Europe, and approximately 15m ... US products, as well as the Nexxus haircare brand. In Europe, the advertiser owns products including ...
Anchor to highlight its 125-year heritage in latest TV ad
19 Apr 2010 | by Anne Cassidy
. Arla Foods called a review of its media planning and buying across Europe earlier this month, inviting ...
Agencies line up for £100m SCA global media account
15 Apr 2010 | by Ian Darby
The media review is being run out of Europe, SCA's major region, and includes the 12 million UK business. It is also likely to embrace SCA's media in the US, Latin America and Asia. Carat ... and personal care division in Europe, it is aimed at trimming a roster of 40-plus local agencies that handle ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
business in Western Europe, ending a seven month review process....the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ... -on-year drop in underlying sales in Western Europe to 2.86bn in its fourth quarter results, but said ...
Reckitt Benckiser consolidates £800m global media into Havas and Publicis
24 Nov 2009 | by Anne Cassidy
, in addition to markets including Germany and the rest of Northern Europe, plus Asia while MPG will handle ...
And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.
14 Aug 2009 | by Noel Bussey
Unexpected news that the German and French economies may have pulled out of recession in the second quarter has rewritten the script for Europe's economic outlook. Source: the Wall Street Journal Volkswagen is to pay 3.3bn ($4.7bn) for a 42 per cent stake in Porsche's main production division, the two ...
And in the real world... Shell, McDonald's, Tesco, Vodafone and more
27 May 2009 | by Anne Cassidy
Royal Dutch Shell is to announce a major restructuring, merging its exploration and production and gas and power units, and cutting more than 30 per cent of senior management. Source: Financial Times McDonald s is planning to overtake Starbuck s as the biggest coffee chain in Europe, with proposals to open ...
And in the real world... Innocent, radio reforms, British Airways, Nissan and more
07 Apr 2009 | by Matt Williams
Coca-Cola has agreed to purchase a 30 million minority stake in the smoothie maker Innocent. The brand has sold a stake of between 10 and 20 per cent to Coca-Cola in order to raise funds so it can expand into Europe. Source: Daily Telegraph Ofcom has revealed plans to restructure commercial radio ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
