How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
of the creative lab and the creative director of Google and YouTube in Europe, the Middle East and Africa. He ...
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Publicis sets up €150m digital venture capital fund
07 Nov 2011 | by Sara Kimberley
companies in France and Europe, with investments of up to 1m. Later-stage financing for more established companies in France and Europe will provide up to 15m per project. A fund may also be set up at a later to date to invest in start-ups outside Europe, alongside American or Asian partner funds ...
How has the evolution in search helped brands?
04 Aug 2011 | by Mark Mitchell and Gareth Owen
less fundamental for Europe than for the US. Whether it's Panda-related or not, there does appear ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
MPG International Media Contacts wins Brother
06 May 2010 | by Anne Cassidy
LONDON - Brother International Europe, the printer manufacturer, has appointed MPG International...Grey London, which won the pan-European creative business for Brother International Europe in March ... Europe's advertising and communications manager, said: "MPG International Media Contacts' knowledge ...
Brother hunts media agency for 2010 launch
25 Feb 2010 | by Anne Cassidy
LONDON - Brother International Europe, the electronics company, is looking for a media agency...Brother wants an agency to handle a multichannel campaign across Europe for the product, which ... agencies on a country-by-country basis across Europe. Antony Peart, the advertising and communications manager for Brother Europe, said the review does not affect existing agency relationships. Full details ...
TV ad revenues to outperform other traditional media in 2010
12 Jan 2010 | by Anne Cassidy
A stabilisation of ad spend to -1.2 per cent on average is expected in Europe, according to the forecast. But an advertising recovery remains elusive as, according to Screen Digest, a minimum GDP growth of two to three per cent is historically required to trigger any advertising spend recovery and IMF ...
And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more
22 Jul 2009 | by Noel Bussey
, following BT and Carphone Warehouse's TalkTalk earlier this month. Source: The Telegraph Ryanair, Europe ... , this winter as it pares loss-making routes and moves aircraft to airports in continental Europe to benefit ...
Samsung launches 24-hour live ad for BEAT DJ phone
07 Jul 2009 | by Matt Williams
LONDON - 100 people from across Europe will compete in a 24-hour silent disco tonight, as part of a
Paul Evans quits Kimberly-Clark to head Xbox EMEA media
14 May 2009 | by Ian Darby
-Clark's most senior media operator in Europe, having been appointed as the media and integrated marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
