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Carat lands $3 billion global GM media

Starcom was the incumbent on the US business where the bulk of GM's spend is focused and where it owns the Buick, Cadillac and Chevrolet marques. Carat adds this business to the GM account in Europe, which it has held since 2007, and where GM manufacturers Vauxhall and Opel. The appointment covers ...

Lifeline: Unilever's media business

following a Rutherford-initiated review. Now it repeats the trick in Europe, taking the business from ...

Netflix launches UK ad campaign

has an estimated 20 million members in 47 countries and announced it would be trying crack Europe ...

Levi's appoints Wunderman as first global digital agency

into Wieden+Kennedy and OMD. In Europe and Asia the advertising business had been handled by Bartle Bogle ...

Aegis global trading chief Simon Pardon departs

in Europe, he also took on the role of GroupM trading director for Europe, the Middle East and Africa ...

Media Network of the Year: Maxus

of Bausch Lomb business in Asia-Pacific, Europe and North America, the $100 million international Karcher ... Europe and Asia in 2005. The strength of its leadership, under the worldwide chief executive, Mike ... in Europe included Wonga.com, eHarmony and Siemens. It also returned to the Mars roster with the capture ...

Mindshare prepares for battle as Unilever calls £3bn global media review

, according to Nielsen. Mindshare currently handles all of the business in Western Europe and the Nordics ... by Omnicom's PHD. The business in much of Eastern Europe, including Poland, is also held by PHD. IPG ...

How has the downturn affected the media sector?

DAVID WALSH - HEAD OF BUSINESS PLANNING, MINDSHARE - Is there growth in the UK economy? Factors outside of our control in Europe and further abroad are shaping our economic future at an alarming ... . Overall, as we see slower growth in Western Europe, the question is what this means for brand strategy ...

What can the man who made Moyles do for Saatchis?

to all corners of Europe trying to transform the network into a creativity machine. Parfitt, looking ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

the "personality" of the magazine ahead of new Europe edition in 2012..... Bloomberg Businessweek is set to launch Europe and Asia editions in January 2012 . The new editions ...

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