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Anomaly unveils debut campaign for Sony

LONDON - Anomaly has unveiled its first work for Sony Europe since it won the £50 million account

AIS scoops digital ad brief from bmi

The agency won the brief without a pitch, and will now be responsible for creating a series of interactive ads that show the number of destinations that the airline flies to. The first destinations to be promoted will be in bmi's four key mid- and short-haul regions - the UK, Europe, the Middle East ...

LBi appoints global head of planning

the agency merged with Obtineo, parent to search marketing specialist Bigmouthmedia, to create Europe ...

Internet Advertising Bureau backs games advertising group

's biggest players, including IGA Worldwide, Sony Computer Entertainment Europe and Microsoft Advertising

M&C Saatchi acquires stake in Inside Mobile

including Reebok International, Yahoo! Europe, AB-InBev, Sky, and HarperCollins. The partners will remain ...

Expedia appoints Essence to digital creative and media accounts

The agency won the account after a pitch against three undisclosed agencies and will handle the online travel company's partnership, display, social media and mobile activity across Europe. The pitch was overseen by Expedia's director, online partner marketing, EMEA, Alex Gisbert. There was no incumbent ...

Publicis Modem names Ogilvy's Jean-Philippe Maheu worldwide CEO

) in the Europe, Middle East and Africa region, PayPal's global digital business, and Citibank and Hasbro ...

AMP picks up HTC creative account

AMP will create a series of campaigns to help promote HTC in the UK and across Europe, as the brand begins to take advantage of the growth of the smartphone market. HTC has just gone through a rebrand, created by the design agency Figtree, which has introduced the new positioning of "quietly ...

LBi merges with Bigmouthmedia owner ahead of €50m global push

to search marketing specialist Bigmouthmedia, to create Europe's largest marketing and technology agency.

Universal McCann wins Bwin UK media account

, Bwin's head of Northern Europe, said: "UM London showed a genuine passion for the challenge and an in ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.