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VW drives fans to Facebook game for 3rd gen Beetle push

The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...

Nissan Juke readies Rocks campaign

Nissan is to preparing to launch a digital campaign in Europe next week for its Juke "urban car"....fun and quirky online content for music fans across Europe." The launch continues the musical theme ...

Nissan launches social media iPhone app for skiers

LONDON - Nissan Europe has launched a branded iPhone app for skiers to help improve

CST picks up £8m Subaru ad account

in the US in 2010, which will be rolled out across Europe in 2011. Palmer Hargreaves Wallis Tomlinson ...

And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more

first petrol-electric car to be made in Europe. Source: Financial Times Pay at Goldman Sachs ...

Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief

LONDON - Avis Europe has appointed Web Liquid and Acknowledgment to handle its pan-European digital...manager for Avis Europe, said: "Key Avis markets have already strongly benefitted from early adoption ...

Campaign launched for New Vauxhall Insignia by DLKW

features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

Agencies to vie for Suzuki digital work

The company is approaching agencies with automotive experience, through the German agency ADK Europe, which works on strategic planning and marketing consultancy for Suzuki across Europe. ADK is drawing up a shortlist to pitch for the business at the end of August. The successful agency will work ...

DLKW lands pan-Euro Vauxhall Insignia launch brief

by winning a brief to launch its Vauxhall Insignia model across Europe....The agency pitched against Lowe and McCann Erickson, two of GM s roster agencies. DLKW will create a multimedia campaign pushing the technological elements of the car and aiming to give it a more upmarket appeal. The work will run in Europe across TV, press, outdoor and online ahead of the launch ...

Iris scoops global Shell digital business

Europe. One of his first initiatives was to create a through-the-line strategy agency, jointly owned ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.