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The Work: New Campaigns - UK

across Europe and in the UK as idents during the final stages of the Uefa European Championship ...

The Work: Private view

Europe Brief: Demonstrate that Sony LCD televisions deliver colour like no other Agency: Fallon ...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans

In promoting the latest redesign of its iconic jean brand, called the 501 Anti-fit, Levi's Europe wanted to reflect its brand's "originality" by adopting a radically different advertising approach ... extended Levi's Europe website (eu.levi.com) with a new 501 Jean-specific area. As well as providing ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

and Europe. The Clarity name has gone, leaving Proxicom a lot to do in raising its profile. However, its ...

REVIEW: Marketing and advertising news in this week’s press

s ruling banned stores from buying goods outside Europe to sell at a discount without the manufacturers ...

REVIEW: Marketing and advertising news in the week’s press ..

should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...

NEWS: OA&R consumer review prompted by departures

Insurance Europe and Czech Invest She said she was recruiting seven new people including a ...

MOVERS

with Reckitt and Colman. The Discovery Channel Europe/TLC has appointed Elizabeth Timms to the new ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.