Amway calls pitch for Europe DM brief
26 Sep 2008
Amway, the multinational direct sales company, is on the hunt for a pan-European direct marketing agency.
LONDON - The National Basketball Association has hired the direct marketing agency Elvis to develop a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held in London at The O2 arena.
Amway, the multinational direct sales company, is on the hunt for a pan-European direct marketing agency.
LONDON - Amway, the multinational direct sales company, is on the hunt for a pan-European ?direct marketing agency.
Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.
LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.
LONDON - Brown-Forman Corporation, the wine and spirits producer, is seeking a direct agency to reinvigorate Southern Comfort across Europe.
LONDON - The Rolls-Royce Motor Company is searching for a below-the-line network to promote its Phantom marque.
Tapping into a universal truth for a pan-European direct campaign isn't easy, but too many advertisers treat DM too locally, Glen Mutel writes.
Euro RSCG Wnek Gosper has been appointed, along with its sister digital agency, Euro RSCG Circle, to run the 4 million pan-European VisitBritain account.
LONDON - Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris Gordon as its chief executive.
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