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NBA hires Elvis to promote basketball in Europe

LONDON - The National Basketball Association has hired the direct marketing agency Elvis to develop a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held in London at The O2 arena.

Amway calls pitch for Europe DM brief

Amway, the multinational direct sales company, is on the hunt for a pan-European direct marketing agency.

Amway calls pitch for Europe DM brief

LONDON - Amway, the multinational direct sales company, is on the hunt for a pan-European ?direct marketing agency.

Nick Lawson to run MediaCom Europe

Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.

Proximity chosen to promote Jim Beam across Europe

LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.

Southern Comfort eyes direct agency for Europe

LONDON - Brown-Forman Corporation, the wine and spirits producer, is seeking a direct agency to reinvigorate Southern Comfort across Europe.

Rolls-Royce seeks shop to market Phantom in Europe

LONDON - The Rolls-Royce Motor Company is searching for a below-the-line network to promote its Phantom marque.

EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE

Tapping into a universal truth for a pan-European direct campaign isn't easy, but too many advertisers treat DM too locally, Glen Mutel writes.

VisitBritain recruits Euro RSCG to handle work across Europe

Euro RSCG Wnek Gosper has been appointed, along with its sister digital agency, Euro RSCG Circle, to run the 4 million pan-European VisitBritain account.

Gordon accepts additional chief exec role at Rapp Collins Europe

LONDON - Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris Gordon as its chief executive.

 

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