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Cigna calls review for DRTV ad drive

LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe....Europe. The company wants to use a celebrity to endorse the life-insurance product and has invited ... , Cigna's marketing director for Europe. An initial response and presentation is required by 21 May. Cigna has three core businesses in Europe, consisting of Cigna Healthcare, Cigna Life Accident ...

M&C Saatchi lands £6m iShares task

of marketing for Europe for iShares, and the consultancy Oystercatchers. M C Saatchi will now be responsible ...

OgilvyOne picks up Zurich Connect DM and digital account

soft-launch of its Zurich Connect service across Europe towards the end of last year. The service has ...

Visa hires Publicis Dialog for Euro DM

and some digital activity, is expected to roll out in a number of markets across Europe, including the UK ...

Visa hires Publicis Dialog for Euro DM

and some digital activity, is expected to roll out in a number of markets across Europe, including the UK ...

Agencies line up for ING's £4m DM task

It's thought that the Dutch financial company is keen to raise its profile in the UK, with the intention of matching the status it holds across main-land Europe. The pitch, which is being run through the AAR, comes five years after the incumbent agency, Targetbase Claydon Heeley (then Claydon Heeley Jones ...

New-Business Rankings: 7 December 2007

Sony Europe, ITV, Vodafone retail 3 3 GT 4 ...

New-Business Rankings: 30 November 2007

.55 3 Sony Europe, ITV, Vodafone retail 3 3 GT ...

New-Business Rankings: 23 November 2007

Sony Europe, ITV, Vodafone retail 3 3 GT 4 ...

New-Business Rankings: 16 November 2007

.2 4.55 3 Sony Europe, ITV, Vodafone retail 3 3 GT ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.