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Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ...

Cisco plots review of media and DM

media planning and buying and direct marketing business across Europe.

The Week: DM Reviews - Palm plots Euro campaign

roster of agencies to handle below-the-line retail, digital and experiential marketing across Europe.

The Week: Orange calls review of £75m media planning and buying

Initiative handles the mobile phone operator's media planning and buying in the UK, while MPG oversees the rest of Europe. It is understood that Orange will now allow individual markets to appoint their own media agencies. Initiative will pitch against Carat, Mediaedge:cia, Vizeum, Walker Media and i ...

HP awards direct account to Publicis

Europe and the Middle East.

Dennis Kerslake returns to Publicis Dialog

Kerslake was previously the chief executive of the sales promotion and direct marketing network. He was made regional director for HP in Europe, the Middle East and Africa in 2005 to establish an integrated service for HP across Europe. At Publicis Dialog, he will fill the newly created role ...

Apple seeks European customer relationship specialist

marketing across Europe.

Apple seeks European customer relationship specialist

relationship marketing across Europe.

Publicis Dialog promotes Marshall to chief executive

Marshall takes control of the agency after five years as the managing director. He replaces Dennis Kerslake, who has been made the regional director of the Publicis network's HP business in Europe ... -- one of the network's flagship integrated accounts. In Europe, which is its second-biggest market ...

Electronic Arts embarks on hunt for direct agency

the US and a 26% share across Europe. Last year, the company's 27 titles sold more than 1m copies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.