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The Leo Burnett UK chief executive and group chairman, Andrew Edwards, is to take on the additional new role of president of Central Europe.
Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.
There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time for bold words, Moray MacLennan says.
Low cost airline easyJet is launching a Pan-European ad campaign to introduce its new strapline, 'Europe by easyJet.'
AOL Europe's chief, Kate Burns, is to leave the company next month. She will be replaced by Rene Rechtman, as the head of Europe for Advertising.com, and Jimmy Maymann, as the head of media outside North America.
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
Game Group, the video games retailer, has consolidated its advertising arrangements across Northern Europe into TBWA\London.
The International Advertising Association has launched its annual global competition for undergraduate marcomms students.
HTC, the Taiwanese smartphone manufacturer, has appointed McCann London as the lead agency on its estimated £35 million pan-European ad account, as the brand looks to increase advertising support behind its product.
McCann Worldgroup has overhauled its European management and restructured its London offering, with Brett Gosper out as regional director for Europe and Chris MacDonald promoted to a new group role in London.
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