Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
in Europe several months ago. This announcement represents the single largest regional consolidation ...
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Lifeline: Unilever's media business
19 Jan 2012 | by Staff
following a Rutherford-initiated review. Now it repeats the trick in Europe, taking the business from ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
in Western Europe as it looks to ramp up its digital spend....Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ... in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
Johnson & Johnson reviews media roster
29 Jul 2010 | by Ian Darby
The review involves its three roster networks: Carat, which holds the business in Europe; Interpublic's Mediabrands, which handles the US account; and OMD, which has the J J business in parts of Asia. All have been asked to present to J J in the US as it conducts what agency sources describe ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
France, which recorded the biggest ad spend growth in Europe at 11%. Spain, however, continued ...
GlaxoSmithKline calls £100m international media review
19 Apr 2010 | by Anne Cassidy
the business in Central and Eastern Europe. The pitch process begins immediately and the winning agencies ...
Agencies line up for £100m SCA global media account
15 Apr 2010 | by Ian Darby
The media review is being run out of Europe, SCA's major region, and includes the 12 million UK business. It is also likely to embrace SCA's media in the US, Latin America and Asia. Carat ... and personal care division in Europe, it is aimed at trimming a roster of 40-plus local agencies that handle ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
business in Western Europe, ending a seven month review process....the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ... -on-year drop in underlying sales in Western Europe to 2.86bn in its fourth quarter results, but said ...
PHD lands Unilever's $450 million media business in China
17 Dec 2009 | by Ian Darby
Sources close to the pitch said that PHD had triumphed following a contest against the incumbent Mindshare, Interpublic s Mediabrands and Vizeum. The appointment is confined to the Chinese market with news on Unilever appointing agencies in other regions, including Western Europe, not expected until ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
