The account, previously held by the fellow Publicis Groupe subsidiary Saatchi & Saatchi, is split equally between the US and Europe. The European portion of the account will be moved to Publicis London from Saatchis' office in Milan. The appointment of Publicis aligns advertising for Crest with that of P ...
will run in 40-, 20- and ten-second versions, will also run in cinemas and online. FORD OF EUROPE - PAN ... car communications manager, Ford of Europe Brief: Launch the new Ka across Europe generate response ...
LANCIA - WORLD SUMMIT OF NOBEL PEACE LAUREATES - EUROPE CREDITS Project: World summit of Nobel Peace Laureates Client: Maurizio Spagnulo, communication director, Lancia Brief: Show Lancia's support for the Nobel Peace Prize world summit Creative agency: Armando Testa Writers: Dario Digeronimo, Daniele Bona ...
The appointment marks the end of the country-by-country advertising arrangements for the niche brand and the start of a more co-ordinated effort to promote it. More than 10 million is expected to be put behind the initiative, which will focus on the US, Western Europe and a number of emerging markets ...
heroes and will be available across Europe. ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
The network won the business from JWT, the incumbent, following a global pitch. Lowe will now handle Knorr in Western Europe, Central and Eastern Europe, SEA/GC and South Asia. However, the result will not affect DDB, which will continue to handle the business in North America, Africa, the Middle East ...
's Finest whiskey in Europe and Latin America, after a pitch against three undisclosed agencies....on the ground in our key markets of Europe and Latin America." ...
the campaign. Coca-Cola Europe is also launching a second mobile application, Fanta Virtual Tennis, a 3D ...
Agencies have been asked to provide information on their ability to work across a number of countries on a range of Unilever brands. However, the roster will not be split on a country-by-country basis, but region-by-region; these will be Americas, Europe, the Middle East and Africa and Asia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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