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FT unveils global 'business at your fingertips' campaign

12 Apr 2011 | by Katherine Levy

(Europe) and BBC World. The campaign will run throughout 2011. Caroline Halliwell, director of brand ...

Kia hit by setback for seven-year warranty ads

11 Aug 2010 | by Jennifer Whitehead

The campaign, created by Innocean Worldwide, centred on the claim that Kia was the only car in Europe that offered a seven-year warranty. The television ads carried text saying it was a "seven-year/100,000-mile warranty" and the radio ad advised listeners to visit the Kia website for more ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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