Euro RSCG beats two to Ideal Standard European ad brief
19 Jan 2012 | by Matt Williams
's identity across Europe. Ideal Standard, which also owns local brands such as Armitage Shanks in the UK ...
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Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...
AMV wins Sennheiser's global ad business
10 Nov 2011 | by Anne Cassidy
AMV will develop global communications activity for Sennheiser, centred around the idea of "audio excellence" across a range of products including headphones and professional microphones. The work will run across Sennheiser's key markets in North America, Asia and Europe. Sennheiser specialises ...
Sharp appoints Work Club to Euro 2012 sponsorship task
08 Sep 2011 | by Anne Cassidy
of its brand and digital advertising across Europe in support of its sponsorship of the 2012 Uefa
MPG Media Contacts wins Haier account
25 May 2011 | by Katherine Levy
The Havas-owned agency s appointment comes as the brand prepares to roll out its first major UK advertising campaign since it launched in the UK in 2007. In Europe, Haier already has a presence in Italy, Spain, Russia, Poland, Portugal and Croatia. MPG Media Contacts will begin working on a new product ...
Lowe signs Huge deal to better serve Unilever
24 Mar 2011 | by Matt Williams
The arrangement will initially see the two Interpublic agencies work together on Unilever, promoting the FMCG giant's brands in Europe, the Middle East and Africa, Latin America and Asia. Huge ... expansion plans in Europe, Latin America and Asia. The digital shop recently opened offices in London, S o ...
Fiskars gardening tools shortlists three agencies for £1m media account
10 Dec 2010 | by Katherine Levy
in the UK market as Fiskars products, a brand which is more dominant in Western Europe. The company ...
Dyson prepares to hand £5m media to PHD
19 Aug 2010 | by Mark Banham
Mindshare, MPG Media Contacts and the incumbent, Walker Media, have been removed from the process, leaving Dyson in negotiations with PHD. Dyson is holding a separate media pitch for the rest of Europe with a decision still pending. Mindshare is the incumbent on this account. The company does not have a ...
Maxus and Carat to share Alberto Culver's £150m global media
27 Jul 2010 | by Katherine Levy
spend, with the majority of the remaining 50m earmarked for Europe, and approximately 15m ... US products, as well as the Nexxus haircare brand. In Europe, the advertiser owns products including ...
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
number of countries throughout Europe and North America. In the past, Zip has worked with Haygarth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
