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Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...

Euro RSCG beats two to Ideal Standard European ad brief

19 Jan 2012 | by Matt Williams

's identity across Europe. Ideal Standard, which also owns local brands such as Armitage Shanks in the UK ...

AMV wins Sennheiser's global ad business

10 Nov 2011 | by Anne Cassidy

AMV will develop global communications activity for Sennheiser, centred around the idea of "audio excellence" across a range of products including headphones and professional microphones. The work will run across Sennheiser's key markets in North America, Asia and Europe. Sennheiser specialises ...

Sharp appoints Work Club to Euro 2012 sponsorship task

08 Sep 2011 | by Anne Cassidy

of its brand and digital advertising across Europe in support of its sponsorship of the 2012 Uefa

MPG Media Contacts wins Haier account

25 May 2011 | by Katherine Levy

The Havas-owned agency s appointment comes as the brand prepares to roll out its first major UK advertising campaign since it launched in the UK in 2007. In Europe, Haier already has a presence in Italy, Spain, Russia, Poland, Portugal and Croatia. MPG Media Contacts will begin working on a new product ...

Big Al's lands £6m Monsanto account

21 Apr 2011 | by Campaign staff

The agency won the brief after a competitive pitch that began last November. Big Al's Creative Emporium will handle the launch of a new Roundup product across Europe next year, focusing on key markets including the UK, France and Germany. Previously, Roundup has used Flint Creative for its TV advertising ...

Westfield kicks off customer relationship marketing pitch

17 Feb 2011 | by Matt Williams

in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...

WKD social media campaign to follow rogue employee

12 Oct 2010 | by Sara Kimberley

, to travel vouchers to help track Wayne down in Europe. At the end of the campaign, Wayne will give ...

Dyson prepares to hand £5m media to PHD

19 Aug 2010 | by Mark Banham

Mindshare, MPG Media Contacts and the incumbent, Walker Media, have been removed from the process, leaving Dyson in negotiations with PHD. Dyson is holding a separate media pitch for the rest of Europe with a decision still pending. Mindshare is the incumbent on this account. The company does not have a ...

Sony kicks off pitch for TV brief

12 Aug 2010 | by Anne Cassidy

is not believed to directly affect Sony s relationship with Anomaly, the brand s advertising agency in Europe. Sony Europe handed its 50m creative account to the agency in December 2009, after a two-way pitch ... . Ben Moore, Sony Europe s vice-president of communications, said: "We are extremely happy with the work ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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