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VW drives fans to Facebook game for 3rd gen Beetle push

The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...

Honda rolls out new spot for CR-Z sports hybrid

; mso-bidi-language:#0400;} The TV spot will screen in 29 markets throughout Europe ... is aiming to create a more consistent brand positioning across Europe. In April it re-launched its popular ...

Honda to launch W+K's 'Impossible Dream' ad in Europe

' ad across Europe from tonight (26 April)....journey to create a greater, consistent understanding of the brand across Europe, and 'Impossible Dream ...

GM owes IPG and Publicis $167 million in unpaid bills

network, BBDO, when it filed for bankruptcy last month. In Europe, the situation is potentially less dire ...

Campaign launched for New Vauxhall Insignia by DLKW

features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

Ford Fiesta ad uses modern design to target women

Project: Fiesta - This is now Client: Mark Simpson, director of marketing communications, Ford of Europe ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.