UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
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Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
Starcom was the incumbent on the US business where the bulk of GM's spend is focused and where it owns the Buick, Cadillac and Chevrolet marques. Carat adds this business to the GM account in Europe, which it has held since 2007, and where GM manufacturers Vauxhall and Opel. The appointment covers ...
Starcom MediaVest Group wins €150m Honda European media account
18 Feb 2010 | by Ian Darby
planning and buying business across Europe.
GM retains Carat to £400m media task
07 Jan 2010 | by Anne Cassidy
for General Motors across Europe.
Fiat moves £20 million media out of MEC into Maxus
09 Dec 2009 | by Anne Cassidy
Maxus, which already handles the Fiat business across Europe, won the account without a pitch. Fiat completed its takeover of Chrysler, a Maxus client, in June last year, which has led to the move. The business also includes media planning and buying for Alfa Romeo, part of the Fiat Group. Fiat realigned ...
And in the real world... RTL, Sainsbury's, Heineken and more
27 Aug 2009 | by Anne Cassidy
at London's Shepherd's Bush. Source: The Guardian GM Europe is preparing for the possibility that it may ...
And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.
14 Aug 2009 | by Noel Bussey
Unexpected news that the German and French economies may have pulled out of recession in the second quarter has rewritten the script for Europe's economic outlook. Source: the Wall Street Journal Volkswagen is to pay 3.3bn ($4.7bn) for a 42 per cent stake in Porsche's main production division, the two ...
And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more
15 Jul 2009 | by Noel Bussey
first petrol-electric car to be made in Europe. Source: Financial Times Pay at Goldman Sachs ...
And in the real world... Innocent, radio reforms, British Airways, Nissan and more
07 Apr 2009 | by Matt Williams
Coca-Cola has agreed to purchase a 30 million minority stake in the smoothie maker Innocent. The brand has sold a stake of between 10 and 20 per cent to Coca-Cola in order to raise funds so it can expand into Europe. Source: Daily Telegraph Ofcom has revealed plans to restructure commercial radio ...
Campaign launched for New Vauxhall Insignia by DLKW
05 Jan 2009 | by Hadassah Nymark
features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
