Southern Europe: Agents Provocateurs
12 Mar 2004
Long the home of risque lingerie campaigns, France is experiencing a backlash against the ad industry. Mark Tungate spends far too long investigating.
Storm London, the watch company, has signed as the sponsor of the MTV Europe Music Awards. Storm, the first UK sponsor of the awards, will use the run-up to the event to promote its range of watches. Viacom Brand Solutions has created a range of promotional spots to run on-air and drive viewers to a...
Long the home of risque lingerie campaigns, France is experiencing a backlash against the ad industry. Mark Tungate spends far too long investigating.
Wrangler Jeans has kicked off its search for a new creative advertising agency by tasking Agency Assessments to compile a longlist of prospects to pitch for its pan-European advertising business.
LONDON - Wrangler Jeans has kicked off its search for a new creative advertising agency by tasking Agency Assessments to compile a longlist of prospects to pitch for its pan-European advertising business.
Mitchell Patterson Grime Mitchell has won Seiko Europe's international Pulsar watches account.
Seiko Europe, the European division of the Japanese watch manufacturer, this week appointed Universal McCann to handle its pan-European media planning and buying business.
Dockers Europe, the clothing company owned by Levi Strauss, has hired BlueberryFrog, the Amsterdam-based guerrilla and buzz marketing agency, to its pan-European account. BlueberryFrog will work on a pan-European integrated promotional campaign that will launch next year. The agency was...
The sportswear brand, Fred Perry, has appointed Spirit to handle its creative account in the UK, Germany and Spain.
Kenny Wilson is nearly four months into his job as the regional marketing and development director at Levi Strauss & Co and is wasting no time making his mark.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.