Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
agency arrangements in Western Europe.
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...
Nexus/h wins pitch for Baskin Robbins
29 Mar 2012 | by Sara Kimberley
Nexus/h will handle Baskin Robbins integrated ad account and media activity. The agency will launch a campaign next month, which is expected to have an emphasis on digital and social media, and will also span outdoor and in-store marketing channels. Giorgio Benza, the marketing manager for Europe ...
Kraft hires Mother for Green & Black's ad account
12 Mar 2012 | by Anne Cassidy
, Kraft Foods Europe, added: "Mother is an agency whose work we have long admired and we are delighted ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
in the UK this year with plans to expand across Europe. Strauss will own 58 per cent of the venture ...
Mission Foods calls pitch for UK account
23 Feb 2012 | by Anne Cassidy
The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... and wraps, flatbreads and corn chips. The brand launched in the UK and Europe in 2000 with a PR ...
Bacardi calls global Grey Goose vodka pitch
16 Feb 2012 | by Anne Cassidy
The brand is conducting the review out of the US and is currently meeting with competing ad agencies. Grey Goose, which is distilled in France, has a premium positioning in Europe, but has ... s inherent link with perceived high quality and sent a team to Europe to create the new brand. Frank sold ...
Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
for Coca-Cola said: "We are looking for a new way of working on the brand in North-West Europe as we take ...
Unilever hands global Becel business to Lowe Worldwide
29 Sep 2011 | by Matt Williams
in northern Europe and Latin and North America. Unilever is one of Lowe Worldwide's biggest clients ...
Sara Lee appoints OMD to £125m global media account
22 Sep 2011 | by Katherine Levy
OMD won the business after a final head-to-head pitch against MediaCom. The review focused on markets in Europe, the Middle East and Africa, as well as Australia, New Zealand and Thailand. The US business, which is handled by Starcom MediaVest, was unaffected by the review. The Omnicom-owned OMD ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
