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Mindshare retains Unilever media buying in the US

the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Guinness seeks agency for direct and digital business

agency arrangements in Western Europe.

Nexus/h wins pitch for Baskin Robbins

Nexus/h will handle Baskin Robbins integrated ad account and media activity. The agency will launch a campaign next month, which is expected to have an emphasis on digital and social media, and will also span outdoor and in-store marketing channels. Giorgio Benza, the marketing manager for Europe ...

SABMiller kicks off media review in Europe

account across Europe..... SABMiller s media business across Europe is split between several agencies including MPG Media Contacts ... . The process is being led out of SABMiller s headquarters in Zurich, Switzerland, by its Europe head ...

Virgin Group hires Saatchi & Saatchi for water launch

in the UK this year with plans to expand across Europe. Strauss will own 58 per cent of the venture ...

Mission Foods calls pitch for UK account

The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... and wraps, flatbreads and corn chips. The brand launched in the UK and Europe in 2000 with a PR ...

Bacardi calls global Grey Goose vodka pitch

The brand is conducting the review out of the US and is currently meeting with competing ad agencies. Grey Goose, which is distilled in France, has a premium positioning in Europe, but has ... s inherent link with perceived high quality and sent a team to Europe to create the new brand. Frank sold ...

Razorfish beats rivals to win Lindt global digital business

Publicis agency Leo Burnett, which continues to handle advertising in the UK and Europe for Lindt. It added ...

Virgin launches ad review for new water brand

Water, which initially launched in the UK in 2004, has a strong presence in China and Eastern Europe. ...

Unilever hands global Becel business to Lowe Worldwide

in northern Europe and Latin and North America. Unilever is one of Lowe Worldwide's biggest clients ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.