to remove filtersCarat retains £100m pan-European media business for Arla Foods
24 Sep 2010 | by Katherine Levy
has confirmed it is planning to spend a further 70m on advertising elsewhere in Europe. In the UK ...
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UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
Diageo GB prepares £50m Christmas ad campaigns
20 Sep 2010 | by Sara Kimberley
in Western Europe for the year ending 30 June , with net sales down 2% and operating profit falling 1 ...
AB InBev appoints Vizeum to £23m media account
02 Sep 2010 | by Mark Banham
-owned agency will begin work on the account over the coming weeks. Ken Valledy, AB InBev s Western Europe ...
MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Isobar picks up global Sprite digital account
15 Jul 2010 | by Mark Banham
continents: Europe, North America, Africa and Asia. North America will lead the global launch. ...
Dentsu picks up Tetley tea European work
09 Jul 2010 | by Mark Banham
The agency will now be responsible for promoting the brand outside the UK, where the incumbent is MCBD. As well as mainland Europe, Dentsu will also be tasked with promoting the brand in the Baltic ... Campbell Roalfe/Y R in Europe, and Simon North, the former managing director CDP-Travissully in the UK ...
Arla shortlists three agencies for pan-European media business
06 Jul 2010 | by Mark Banham
, in addition to Arla's leading dairy brands in Europe. The pitch does not affect relationships with Arla Foods ...
McDonald's ad celebrates British weather and farms
05 Jul 2010 | by John Reynolds
McDonald, chief marketing officer for the UK and Northern Europe, said: "With this commercial we honour two ...
Budweiser ad encourages drinkers to designate a driver
16 Jun 2010 | by Alex Brownsell
Western Europe, said: "Our new Designate a driver' campaign is intended to bring our responsible drinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
