Media Lifeline: James Murdoch
12 Apr 2012
executive chairman so he can also become the chief executive of News Corporation's interests across Europe ...
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MEC appointments bolster its strategy team
26 Apr 2012 | by Maisie McCabe
MEC has appointed Michael Dick, the communications planning director at Coca-Cola North West Europe
How can barter add value to your media budget?
22 Mar 2012
GRAHAM DUFF - MANAGING DIRECTOR UK AND EUROPE, MIROMA - Corporate barter can seem confusing. Explain how it works in simple terms. Barter provides a straightforward way for brand owners to create value by using their own products or services to maximise their adspend. The role of specialists ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
SapientNitro Spotify Square Enix Europe Starcom MediaVest Group Tangerine ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
following a Rutherford-initiated review. Now it repeats the trick in Europe, taking the business from ...
Netflix launches UK ad campaign
10 Jan 2012 | by Maisie McCabe
has an estimated 20 million members in 47 countries and announced it would be trying crack Europe ...
Aegis global trading chief Simon Pardon departs
05 Jan 2012 | by Maisie McCabe
in Europe, he also took on the role of GroupM trading director for Europe, the Middle East and Africa ...
Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
, according to Nielsen. Mindshare currently handles all of the business in Western Europe and the Nordics ... by Omnicom's PHD. The business in much of Eastern Europe, including Poland, is also held by PHD. IPG ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
DAVID WALSH - HEAD OF BUSINESS PLANNING, MINDSHARE - Is there growth in the UK economy? Factors outside of our control in Europe and further abroad are shaping our economic future at an alarming ... . Overall, as we see slower growth in Western Europe, the question is what this means for brand strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
