TBWA\London picks up Game Group Europe
12 May 2011 | by Sara Kimberley
Game Group, the video games retailer, has consolidated its advertising arrangements across Northern Europe into TBWA\London.
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Martini introduces 'luck is an attitude' ad in Europe
30 Nov 2011 | by Matthew Chapman
Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.
Asia surpasses Western Europe's adspend
06 Dec 2010 | by Daniel Farey-Jones
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon to leapfrog Germany, according to the latest global forecast from ZenithOptimedia.
DDB Europe president Michael Bray exits after 32 years
22 Jan 2010 | by Anne Cassidy
LONDON - DDB Europe president Michael Bray has stepped down from his role after 32 years with the network.
Anomaly beats Fallon to £50m Sony Europe account
08 Dec 2009 | by Kate Nettleton
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
Sony Europe reviews advertising account
04 Aug 2009 | by Kate Nettleton
LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth an estimated £50 million.
Economist Group closes CFO Europe magazine
04 Jun 2009 | by Anne Cassidy
LONDON - The Economist Group has closed CFO Europe, its monthly magazine for chief financial officers.
News Corp hires Jan Koeppen to head Europe and Asia operations
19 Mar 2009 | by Anne Cassidy
LONDON - News Corporation has appointed Jan Koeppen in the newly created role of chief operating officer for Europe and Asia.
Eastern Europe: The same but different
13 Jul 2007
Western Europe's media properties adopt a local feel for Eastern Europe, Lucy Aitken writes.
Eastern Europe: Best ads off the old bloc
13 Jul 2007
Eastern European creatives reveal their favourite ads to Maria Esposito.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
