MEC appointments bolster its strategy team
26 Apr 2012 | by Maisie McCabe
MEC has appointed Michael Dick, the communications planning director at Coca-Cola North West Europe
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All About ... Tablet adoption
03 May 2012
news websites or apps at least once a month - the highest usage in Europe. However, one slightly ...
Havas revenue rises 7.2% in Q1 but UK growth stalls
24 Apr 2012 | by Arif Durrani
to have "adversely affected" the rest of Europe, although Germany and Italy were credited with "highly ... economic environment in Europe." Havas reported net new business of 605 million during the quarter ...
HuffPo launches UK advertising pitch
12 Apr 2012 | by Ian Darby
the December departure of AOL Europe s vice-president of marketing and communications, Sarah Gavin. MBA has ...
Media Lifeline: James Murdoch
12 Apr 2012
executive chairman so he can also become the chief executive of News Corporation's interests across Europe ...
How can barter add value to your media budget?
22 Mar 2012
GRAHAM DUFF - MANAGING DIRECTOR UK AND EUROPE, MIROMA - Corporate barter can seem confusing. Explain how it works in simple terms. Barter provides a straightforward way for brand owners to create value by using their own products or services to maximise their adspend. The role of specialists ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
SapientNitro Spotify Square Enix Europe Starcom MediaVest Group Tangerine ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
out across 15 countries in Europe, with the original films re-shot using 11 different actresses ... Europe is being handled by WPP's Mindshare. The campaign will be supported by outdoor creative from ... : David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ...
Brothers and Sisters wins Resident Evil task
02 Feb 2012 | by Anne Cassidy
The agency was appointed after a pitch that kicked off in October last year. It will develop a long-term strategy and campaign for Resident Evil 6, which launches in November on Xbox 360 and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
