Lifeline: Unilever's media business
19 Jan 2012 | by Staff
following a Rutherford-initiated review. Now it repeats the trick in Europe, taking the business from ...
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Brothers and Sisters wins Resident Evil task
02 Feb 2012 | by Anne Cassidy
The agency was appointed after a pitch that kicked off in October last year. It will develop a long-term strategy and campaign for Resident Evil 6, which launches in November on Xbox 360 and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ...
Netflix launches UK ad campaign
10 Jan 2012 | by Maisie McCabe
has an estimated 20 million members in 47 countries and announced it would be trying crack Europe ...
Aegis global trading chief Simon Pardon departs
05 Jan 2012 | by Maisie McCabe
in Europe, he also took on the role of GroupM trading director for Europe, the Middle East and Africa ...
Lastminute.com hires Adam & Eve to £6m creative account
20 Dec 2011 | by Alex Brownsell
for Lastminute.com across Europe from next year. Kathy Maxwell, head of brand PR at Lastminute.com, said ...
Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
, according to Nielsen. Mindshare currently handles all of the business in Western Europe and the Nordics ... by Omnicom's PHD. The business in much of Eastern Europe, including Poland, is also held by PHD. IPG ...
Harman Kardon signs up Jennifer Lopez for global ad campaign
13 Dec 2011 | by Sara Kimberley
In Europe, TV and online ads feature Lopez putting on a Harman Kardon stereo which makes the walls and floorboards crash in the room around her, due to the power of the speakers. The ad was created by Detroit-based agency Doner and directed by Martin Campbell, the filmmaker behind the James Bond thriller ...
Sorrell spins his Desert Island Discs
05 Dec 2011 | by Daniel Farey-Jones
The interview, broadcast yesterday (4 December), covered Sorrell's early life as "a spoilt Jewish child from north-west London", his experiences in business, and his very close bond with his father, who passed away in 1989. Sorrell's grandparents emigrated to the UK from Eastern Europe and were unable ...
ESPN to launch FA Cup campaign
05 Dec 2011 | by Sara Kimberley
marketing director at ESPN Europe, Middle East and Africa, said: "Sports fans aren't passive viewers. We ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
DAVID WALSH - HEAD OF BUSINESS PLANNING, MINDSHARE - Is there growth in the UK economy? Factors outside of our control in Europe and further abroad are shaping our economic future at an alarming ... . Overall, as we see slower growth in Western Europe, the question is what this means for brand strategy ...
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