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Mother beats two to win HTC global advertising business

for HTC in Europe includes a TV spot, "soundwave", that features a girl who can make everything she comes ...

Publicis sets up €150m digital venture capital fund

companies in France and Europe, with investments of up to 1m. Later-stage financing for more established companies in France and Europe will provide up to 15m per project. A fund may also be set up at a later to date to invest in start-ups outside Europe, alongside American or Asian partner funds ...

TMW wins Brother European digital pitch

Brother International Europe, the printer manufacturer, has appointed TMW to handle its pan

McCann Enterprise wins Toshiba brief

TEG, in the UK and Europe. However, the launch of the product was subsequently shelved and Toshiba is no longer working with the agency. Grey London previously handled Toshiba's advertising in Europe. Its ...

Sharp appoints Work Club to Euro 2012 sponsorship task

of its brand and digital advertising across Europe in support of its sponsorship of the 2012 Uefa

HTC appoints Mother to handle pan-Euro ads

HTC smartphones across Europe in the autumn. McCann was appointed as a lead agency on the pan ... . The animated ad used the brand s "quietly brilliant" tagline. The campaign ran in the UK, Europe, the Middle ...

Johnny Fearless wins £20m Toshiba account

, in the UK and across Europe. Toshiba, which spent 3m on advertising in the UK last year, is the first ... 's advertising across Europe. Grey created some high-profile campaigns for the Toshiba brand since first ...

M&C Saatchi lands Siemens ad brief

both consumers and a business audience, and is expected to break in Europe before rolling out across ...

TomTom in search for digital agency

The company is searching for an agency to handle its social media activity as well as oversee its website design and build. TomTom has started the process of contacting agencies directly. TomTom currently works with a number of agencies throughout Europe including Pool Worldwide and Content and Motion ...

McCann named lead agency on HTC Europe

McCann won the business after a pitch that kicked off at the end of December last year. It will create campaigns to run across Europe, including the UK, where HTC spends 7 million on advertising. Recent international and UK work was created by Amp, which was appointed to the brand's global roster ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.