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12 Apr 2012
executive chairman so he can also become the chief executive of News Corporation's interests across Europe ...
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MEC appointments bolster its strategy team
26 Apr 2012 | by Maisie McCabe
MEC has appointed Michael Dick, the communications planning director at Coca-Cola North West Europe
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
its services throughout the UK and Europe. The win comes shortly after Total Media scooped ...
How can barter add value to your media budget?
22 Mar 2012
GRAHAM DUFF - MANAGING DIRECTOR UK AND EUROPE, MIROMA - Corporate barter can seem confusing. Explain how it works in simple terms. Barter provides a straightforward way for brand owners to create value by using their own products or services to maximise their adspend. The role of specialists ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
SapientNitro Spotify Square Enix Europe Starcom MediaVest Group Tangerine ...
SABMiller kicks off media review in Europe
15 Mar 2012 | by Katherine Levy
account across Europe..... SABMiller s media business across Europe is split between several agencies including MPG Media Contacts ... . The process is being led out of SABMiller s headquarters in Zurich, Switzerland, by its Europe head ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ...
Momentum London hires Paul Slater as ECD
17 Feb 2012 | by Nick Batten
of Momentum Worldwide has expanded his remit to become regional director of Europe. Slater will be heavily ...
Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
Starcom was the incumbent on the US business where the bulk of GM's spend is focused and where it owns the Buick, Cadillac and Chevrolet marques. Carat adds this business to the GM account in Europe, which it has held since 2007, and where GM manufacturers Vauxhall and Opel. The appointment covers ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
following a Rutherford-initiated review. Now it repeats the trick in Europe, taking the business from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
