07 Dec 2007
| by Liz Jones, CNBC Europe
to Zurich's claim to help companies cope with change. The shows went out
during our Power Lunch Europe ...
breaks. It has been shown on CNBC
Europe and CNBC Asia, and the public's perception that Shell ...
-president and European sales director of CNBC
Europe. ...
13 Jul 2007
Where are the fastest-growing ad markets in the world? Eastern Europe now outpaces Latin America...Eastern Europe is now more than just a stag weekend
destination. "It's a land of opportunities," Pietro Leone, the chief executive of
Grey Global Group for Central and Eastern Europe, Italy and Turkey,
says. "These economies are growing at a 5 to 6 per cent rate, while in
Western Europe it's around 2 per cent ...
07 Dec 2007
| by Jules Robinson, Discovery Networks Europe
." Nokia needed a partner with a comprehensive reach across Europe, which
could emotionally engage a ...
fairs throughout Europe. Joint marketing, press and PR activity ensured that more than one
million consumer brochures were distributed across Europe, and the
campaign reached more than 38 million adults ...
03 Dec 2010
| by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
Europe
(From Campaign's "What Next in integration" supplement, December 2010) ...
13 Jun 2003
| by Andrew Cracknell, a creative director at Bates Europe
You know how when we say of a new ad "I don't get it" we usually mean "I get it only too well, it's brilliant, it's going to win all sorts of awards - I hate it"? Well, I've got two problems with the new Skoda campaign, and one is I really don't get it.
12 Mar 2004
With a difficult 2003 now over, the media scene in southern Europe is getting stronger. What...-called "Gasparri law", arguably the most controversial media event in Europe in 2003, may start to impact ...
02 Apr 2004
| by Lucy Aitken
of Initiative in Europe in a rare switch at senior level from creative to media agency network....to Marie-Jose Forissier, the chairman of Initiative Worldwide and the chief executive for Europe ...
in the network and became the president of Lowe in Europe in 2001.
Initiative's European clients include ...
as with Coca-Cola, Air France and Nestle.
Initiative has 35 agencies in Europe. According to the latest Recma ...
14 Dec 2001
| by JEREMY WHITE
Dockers Europe, the clothing company owned by Levi Strauss, has
hired BlueberryFrog ...
.
In the mid-90s when Dockers first launched in Europe, however, the
company offered free T ...
right across
Europe," Heather Fullerton, the managing director at BlueberryFrog,
said. "Big brands ...
13 Jul 2007
| by Suzanne Bidlake, associate editor (reports)
of the Interpublic Group-owned network's starred
agencies in Central and Eastern Europe: McCann Erickson Bucharest ...
of Central and Eastern
Europe that still prevails among some UK ad agencies. Yes, it's a
rapidly evolving ad ...
Europe as
the first step beyond home shores. Perhaps it's because their head
honchos were middle ...
12 Mar 2004
-advertising movements in Europe, with several groups meeting regularly to demonstrate against what they claim ...