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Integration: Peace has broken out

to Zurich's claim to help companies cope with change. The shows went out during our Power Lunch Europe ... breaks. It has been shown on CNBC Europe and CNBC Asia, and the public's perception that Shell ... -president and European sales director of CNBC Europe. ...

Integration: Brand partnerships

." Nokia needed a partner with a comprehensive reach across Europe, which could emotionally engage a ... fairs throughout Europe. Joint marketing, press and PR activity ensured that more than one million consumer brochures were distributed across Europe, and the campaign reached more than 38 million adults ...

Digital Essays: Search Sells

in the UK... not bad for a business model that didn't even exist in Europe before November 2000 ...

EMS/Europe 2004: Europe's Elite Uncovered

The top earners in Europe enjoy the better things in life. Pippa Considine discovers what tempts...of information on this creature. As well as the annual Europe 2004 research, there's EMS and its new look at top ... for the Europe 2004 research, that 65 per cent becomes 79, with an average age of 47. Probably the most ... 's staggering is the amount of money these people spend." But they also spend on business purchases. Europe ...

CNBC Europe hires MPG International

CNBC Europe, the business TV channel, has appointed MPG International to handle its media planning...-European print campaign, using titles including the Financial Times and The Wall Street Journal Europe, used copy ... , the head of marketing at CNBC Europe, cited MPG's financial experience as a reason for its appointment. He said: "It is perfectly positioned to help CNBC Europe reinforce its brand to its existing audience ...

Eastern Europe: The same but different

Western Europe's media properties adopt a local feel for Eastern Europe, Lucy Aitken writes....for this feature. So there are some similarities between the media scenes in Western and Eastern Europe after all ... as the region becomes an economic tour de force. TV is the dominant medium in Eastern Europe, claiming a ... . Gareth Brown, the vice-president of ADV Group, a holding company for agencies in Eastern Europe, says ...

Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

World Media 2007: Eastern Europe

The ad markets of Eastern Europe are racing ahead despite concerns about underdeveloped...Eastern Europe's Westernisation continued this year as two more countries - Bulgaria and Romania ... Europe joining the EU in 2004, there are still mutterings about ill-run economies and blinkered ... been embroiled in corruption allegations. Advertising expenditure across Central and Eastern Europe ...

Hotline: Jetix Europe appoints Krow

The children's TV channel Jetix Europe has appointed Krow to its advertising account. The agency

World Media 2006: Eastern Europe

The image of Eastern Europe changed utterly on May Day 2004, when the Czech Republic, Estonia ... performers in recent years, as it prepares to meet EU approval. One way or another, though, Eastern Europe ... pursued a sustained expansion policy in Eastern Europe. The German publishing company now has 16 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.