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easyJet introduces £50m 'Europe by easyJet' campaign

, 'Europe by easyJet.'...'ve connected more and more of the people of Europe by making travel easy and affordable. We're really proud ...

Duffy's flight plan is to be Europe's number one

Peter Duffy is surely in for the long haul as he sets out to convince travellers across Europe that easyJet should be their airline of choice, rather than the one they pick just because its prices match its no-frills offering. Nevertheless, the easyJet marketing director is pleased with the way his plans ...

Martini introduces 'luck is an attitude' ad in Europe

Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.

Proximity chosen to promote Jim Beam across Europe

LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.

Honda to launch W+K's 'Impossible Dream' ad in Europe

' ad across Europe from tonight (26 April)....journey to create a greater, consistent understanding of the brand across Europe, and 'Impossible Dream ...

IAA launches global ad competition with live Canon Europe brief

. This year, the competition's global brief has been developed with Dentsu London and client Canon Europe ... conventions". James Gregory, consumer imaging campaign manager at Canon Europe, said: "This is the first ... out of it." Canon Europe's brief and supporting documents will be available to registered students ...

Sparks fly in latest Honda ad

Honda is launching a TV ad to mark the roll out of the new Civic model across Europe....at Honda Motor Europe, said: "The campaign has been designed to look upon the unknown with optimism ... our overall brand image across Europe with a wide range of customers." Follow Sara Kimberley ...

Eurostar launches first TV spot in three years

to explore Europe by rail....is relaunching its 'Little break, big difference' consumer website under the name 'Europe by Euro-star'. There ...

'Underwear Rule' campaign targets child sex abuse

The Council of Europe is hoping to encourage children suffering from sexual abuse to speak...' book of 20 pages is freely available to download from a Council of Europe microsite . Executive ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

the "personality" of the magazine ahead of new Europe edition in 2012..... Bloomberg Businessweek is set to launch Europe and Asia editions in January 2012 . The new editions ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.