Research. Europe's print media continue to treat the internet as a paper extension, resulting in few online...Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...
Research. Europe's print media continue to treat the internet as a paper extension, resulting in few online...Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...
want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...
want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...
LONDON - Young & Rubicam has launched a search for a new chairman and chief executive for Europe
J. Walter Thompson and Syzygy have formed a preferred partnership across Europe. The deal will jump...J. Walter Thompson and Syzygy have formed a preferred partnership across Europe. The deal will jump-start both WPP-owned companies' capacity for cross-media e-business solutions. JWT will support Syzygy as it expands into new European markets. ...
Speaking on CNN's Marketplace Europe programme, Levy tells presenter Richard Quest, "We have a situation which is just impossible with the level of debt at the eurozone". ...
, the chief executive of Initiative Europe, said that FastBridge would complement Initiative's existing online ... and is expected to be running in Europe by early next year. The global network of FastBridge agencies ... the European operations. FastBridge Europe will be based in London, from where all of the European ...
- Glaxo Wellcome, the pharmaceutical giant, has concluded its hunt for an agency to handle its multi-million-pound non-US global advertising business by appointing McCann-Erickson. McCann-Erickson will handle Glaxo in Western Europe and Australasia. It will work on the marketing of high-profile Glaxo ...
- Glaxo Wellcome, the pharmaceutical giant, has concluded its hunt for an agency to handle its multi-million-pound non-US global advertising business by appointing McCann-Erickson. McCann-Erickson will handle Glaxo in Western Europe and Australasia. It will work on the marketing of high-profile Glaxo ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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