LONDON - Sony Europe is hunting for a digital agency to handle online advertising and web...The division includes such brands as Sony Bravia, Sony Vaio and Walkman. Sony Europe retains agencies including Fallon, Naked Communications, WWAV Rapp Collins and OMD Gemini for media. For digital ... . The process is being run by Dave West, a manager in Sony Europe s procurement department. Separately, Sony ...
The car manufacturer has already seen presentations from several networks and has shortlisted two. The winning outfit will produce a one-off campaign, promoting the car in several markets throughout Europe. The Phantom was launched two years ago with the intention of catapulting Rolls-Royce back to the top ...
business in Western Europe, ending a seven month review process....the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ... -on-year drop in underlying sales in Western Europe to 2.86bn in its fourth quarter results, but said ...
to Ireland route, to create a campaign promoting its new low-cost flights from London Gatwick to Europe....The work, which includes outdoor, press, radio and digital, focuses on the airline's low-cost flights to countries such as Malaga, Faro, Nice, Zurich, Munich and Vienna. The poster shows a map of Europe with green lines with Shamrocks on the end emanating from Gatwick spreading out to the airline ...
. This year, the competition's global brief has been developed with Dentsu London and client Canon Europe ... conventions". James Gregory, consumer imaging campaign manager at Canon Europe, said: "This is the first ... out of it." Canon Europe's brief and supporting documents will be available to registered students ...
Oliver Cleaver, Kimberly-Clark's media director for Europe, is leaving the company....Cleaver, who is responsible for media spend on brands that include Andrex, Huggies and Kleenex, joined the FMCG business ten years ago. Before that, he worked as the managing director of Mediahaus Germany and as a media director for the ad agency Ayer Europe. ...
LONDON - Sony Europe has appointed Naked Communications to its roster of agencies....Naked will work with other roster agencies, including Fallon and OMD Europe, to introduce ... vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation communications when he was the vice-president of marketing for Sony Computer Entertainment Europe. One ...
Meanwhile, Massimo Costa replaces William Eccleshare as the head of Europe....will replace the BBDO-bound William Eccleshare as the chairman of the network in Europe. The network has ...
LONDON - Lexus Europe has appointed CHI & Partners to handle its pan-European digital advertising...originally involved four agencies, was staged in June by Lexus Europe's Brussels office. In addition ... Europe began to pull the business out of Saatchis. That agency continues to handle advertising for Lexus' parent company, Toyota, however. In January, CHI became the lead agency for Lexus in Continental Europe ...
in Europe....Procter & Gamble is putting together its first digital agency roster for Western Europe ... interactive agencies in Western Europe in order to develop more strategic capabilities in the interactive ... , including a variant of its Secret deodorants, using primarily online campaigns. In the UK and Europe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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