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PRIVATE VIEW: Andrew Cracknell, Bates Europe

You know how when we say of a new ad "I don't get it" we usually mean "I get it only too well, it's brilliant, it's going to win all sorts of awards - I hate it"? Well, I've got two problems with the new Skoda campaign, and one is I really don't get it.

MediaCom lands Findus in Europe

Findus Group, the frozen-food company, has appointed MediaCom to handle its £15 million pan-European media planning and buying account.

Massive Network to launch in Europe

games, is moving into Europe.

SABMiller kicks off media review in Europe

account across Europe..... SABMiller s media business across Europe is split between several agencies including MPG Media Contacts ... . The process is being led out of SABMiller s headquarters in Zurich, Switzerland, by its Europe head ...

Grey wins Mars Bar across Europe

LONDON - Mars has dealt a further body blow to its relationship with D'Arcy in Europe by switching...The decision follows a pitch involving Mars' three global networks -- D'Arcy, Grey and BBDO. It reflects what industry sources say has been a loss of confidence by Mars in D'Arcy's ability to handle the brand across Europe. A Mars executive said the company was looking forward to the new work ...

Southern Comfort eyes direct agency for Europe

to reinvigorate Southern Comfort across Europe.

Mother to handle Coca-Cola across Europe

Coca-Cola has appointed Mother to handle its estimated £30 million 2009 pan-European summer campaign.

Mother to handle Coca-Cola across Europe

LONDON - Coca-Cola has appointed Mother to handle its estimated £30 million 2009 pan-European summer campaign.

Southern Europe: Three months till kick-off

The European Championship in Portugal this summer is a chance for big brands to reach a global audience. Andy Fry unveils some of the strategies the ads will employ.

JCDecaux to handle Masterfoods' poster business in Europe

allows adver-tisers to deliver a cohesive campaign across Europe." Angus McIntosh, the European media ... is an obvious choice for a strategic partner, giving us access to high-quality outdoor solutions across Europe ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.