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You know how when we say of a new ad "I don't get it" we usually mean "I get it only too well, it's brilliant, it's going to win all sorts of awards - I hate it"? Well, I've got two problems with the new Skoda campaign, and one is I really don't get it.
With a difficult 2003 now over, the media scene in southern Europe is getting stronger. What...-called "Gasparri law", arguably the most controversial media event in Europe in 2003, may start to impact ...
Less inhibited by the restrictions that stifle creative media use on UK TV, Italian and Spanish shops have room to experiment.
CNBC Europe, the business TV channel, has appointed MPG International to handle its media planning...-European print campaign, using titles including the Financial Times and The Wall Street Journal Europe, used copy ... , the head of marketing at CNBC Europe, cited MPG's financial experience as a reason for its appointment. He said: "It is perfectly positioned to help CNBC Europe reinforce its brand to its existing audience ...
Western Europe's media properties adopt a local feel for Eastern Europe, Lucy Aitken writes....for this feature. So there are some similarities between the media scenes in Western and Eastern Europe after all ... as the region becomes an economic tour de force. TV is the dominant medium in Eastern Europe, claiming a ... . Gareth Brown, the vice-president of ADV Group, a holding company for agencies in Eastern Europe, says ...
LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth..., the vice-president, communications for Sony Europe, said: "We have enjoyed a highly successful relationship ...
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...
The ad markets of Eastern Europe are racing ahead despite concerns about underdeveloped...Eastern Europe's Westernisation continued this year as two more countries - Bulgaria and Romania ... Europe joining the EU in 2004, there are still mutterings about ill-run economies and blinkered ... been embroiled in corruption allegations. Advertising expenditure across Central and Eastern Europe ...
The children's TV channel Jetix Europe has appointed Krow to its advertising account. The agency
OLIVER CLEAVER - European media director, Kimberly-Clark What is your media spend for Europe ... view, which is the most innovative media owner in Europe? JCDecaux. Do you have any cross-media deals with any media owners in Europe and if so, which ones? Sorry, not prepared to answer this one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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