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P&O reviews Europe media account

P O Ferries is reviewing its pan-European media planning and buying account.

Online adspend is heavier in UK than anywhere in Europe

The UK s online advertising market is now the largest in Europe, according to Forrester Research....The UK s online advertising market is now the largest in Europe, according to Forrester Research. Forrester estimates the UK market is worth pounds 7.53 million, challenging the belief that Germany spends the most on the medium. The German online advertising market is significantly smaller than we ...

EasyJet picks OMD Europe for online media business

EasyJet has appointed OMD Europe to handle its 3 million online media planning and buying business.

NBA hires Elvis to promote basketball in Europe

a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held

Time expands into Europe with major share in Wallpaper

titles in the US and Australasian markets. Richard Atkinson, the president of Time, Europe, the Middle East and Africa, said: Time is having its best run in Europe in a long time and we can look ... , Japan and Europe, with its main market in the UK. ...

Duffy's flight plan is to be Europe's number one

Peter Duffy is surely in for the long haul as he sets out to convince travellers across Europe that easyJet should be their airline of choice, rather than the one they pick just because its prices match its no-frills offering. Nevertheless, the easyJet marketing director is pleased with the way his plans ...

ATC awards £5m Europe brief to Grey

Grey London has been assigned the £5 million task of boosting the number of European visitors to Australia.

Europe should start selling itself better to its citizens

There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time...There is a perception that Europe has been consigned to the rubbish heap. If we don't act soon ... industries across Europe. They hold the key to our emergence from the gloom. But there is a more urgent task. "The Decline and Fall of Europe," reads the front page of Time magazine. The press presents ...

VCCP releases Aer Lingus Gatwick to Europe print ads

to Ireland route, to create a campaign promoting its new low-cost flights from London Gatwick to Europe....The work, which includes outdoor, press, radio and digital, focuses on the airline's low-cost flights to countries such as Malaga, Faro, Nice, Zurich, Munich and Vienna. The poster shows a map of Europe with green lines with Shamrocks on the end emanating from Gatwick spreading out to the airline ...

Europe's rail networks seek agency to promote green credentials

The agencies will be asked to provide strategic recommendations on how the companies in the group, which include Eurostar, Deutsche Bahn and SNCF, can best promote their CSR and environmental credentials across Europe. The winning agency will create a pan-European campaign that is expected to criticise ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.