Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...
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MTV
29 May 2012
feature of the event. In the 90s, MTV diversified its offering to include original shows ...
Where are the Jubilee commercials?
24 May 2012
, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration ... companies that can credibly tap into the national mood that such an event generates. Some suggest ... of Initials Marketing, one of the agencies involved in the event, says: "It's a family event that fits very ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ...
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
23 May 2012 | by Clare Baker, Marketing director, Absolute Radio
From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can be in a field but still do the same work I would normally have done in the office. The iPhone has all ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
. If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
these high profile events, brands have to achieve two critical things : Brands have to assume a role for their association . They must have a reason for being there that is congruent with the event ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012...' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...
More than a million Paralympics tickets go on sale to mark 100-day countdown
21 May 2012 | by John Reynolds
, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and Paralympic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
