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Pepsi partners Twitter for long-term music promotion

influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ...

Glacéau vitaminwater in Olympic ticket Twitter giveaway

prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...

Think BR: Connected TV uncovered

I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...

Facebook and Twitter target UK SMEs with adspend giveaways

London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...

Innocent tops the Social Brands 100

to people on our packaging, inviting them to call the 'Bananaphone' and meeting them at events we put on ...

Jaguar steps up social media strategy to boost innovation

and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis ...

Malibu launches VIP-themed Facebook app as part of summer style activity

to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012...' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Think BR: Advertising for the second-screen

the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He ... to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.