Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...
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Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
prizes and event hospitality packages. All prizes will be distributed through the @vitaminwater ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...
Taming the data deluge
05 Apr 2012 | by David Benady
it with information from elite sports events. While small sports may be unsophisticated when it comes to data ... Cycling, for example, gets feedback from locally organised Sky Ride mass-cycling events and feeds ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
or register for dealership events. Nearly 200 variants of the mailer will be sent, depending ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
, feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ... for companies trying to extract insights from past events. "Historics solves this problem, providing ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
polarised between those looking forward to it and naysayers decrying the event as a waste of money. What ... events such as football. The work has a gently humorous theme. One outdoor execution, for example ... of the event. Diverse remit While the primary travel challenge for the year is the Olympics, there is so ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
is unwrapping the issue first. Debates at events in the US such as OMMA Adnets and articles in specialist US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
