MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen ...
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Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
and events PR. PRWeek understands that, due to the size and scope of the brief, a number of Frank employees ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
events and venues based on the user's location. The ad allowed users to overcome the problem of ordering ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
When the call came through from the US late on Tuesday evening that the acquisition had been approved at an Omnicom board meeting, the Adam Eve founders were in a hotel bar after a dry trade event. Appropriately, they were with the client who has done more than any other to shape the fortunes of the agency ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team in the lead-up to the event ensured the story was on the front page of the BBC website as soon as the embargo ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Olympic events and will be available for Xbox, PlayStation and PCs. ...
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The agency will be overseeing a range of events to generate greater awareness of FAWs work across ... a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ... inside. Jonathan Ford, FAW chief executive, said: 'Our events programme will be critical in raising ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
