Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Where are the Jubilee commercials?
24 May 2012
, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration ... companies that can credibly tap into the national mood that such an event generates. Some suggest ... of Initials Marketing, one of the agencies involved in the event, says: "It's a family event that fits very ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012...' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all ... and experiential activity to promote the event. Proceeds from the event will go to help One Life provide ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
in the right places at the right time, it will drive footfall both to the hotels and the events. This is a ... now with four events per week featuring the world's greatest talent across two hotels on two islands ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
with music, Kopparberg will have a presence at more than 15 festivals and major events across the UK ... and Rockness. It also plans to bring a series of events to cities across the country to showcase "un ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
events centred on pop artist Katy Perry's upcoming film, 'Katy Perry: Part of Me 3D'. Simon Lowden ...
Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
The push will launch in the US on 7 May, with the timing of the worldwide roll-out, featuring musician Nicki Minaj s track 'Moment for Life', to be confirmed. The campaign aims to "capture the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Elbow's 'First Steps' in the creative, to showcase the national broadcaster's coverage of the event.
D&AD celebrates its Golden Jubilee
26 Apr 2012
truly global event, and gives out a fraction of the awards that Cannes does, so to be "in the book" is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
