Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
events and venues based on the user's location. The ad allowed users to overcome the problem of ordering ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
When the call came through from the US late on Tuesday evening that the acquisition had been approved at an Omnicom board meeting, the Adam Eve founders were in a hotel bar after a dry trade event. Appropriately, they were with the client who has done more than any other to shape the fortunes of the agency ...
Where are the Jubilee commercials?
24 May 2012
, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration ... companies that can credibly tap into the national mood that such an event generates. Some suggest ... of Initials Marketing, one of the agencies involved in the event, says: "It's a family event that fits very ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
The event will take place on 28 May at the Ministry of Sound in London and will be supported by 150 DJs, with a high-profile line-up including Carl Cox, Tara McDonald, Brandon Block and Spoony, all ... and experiential activity to promote the event. Proceeds from the event will go to help One Life provide ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
task. Diageo has previously promoted Ketel One in the UK through branded events and sampling ...
Diary: Royal seal of approval
17 May 2012
The Thirty Club's chairman, Bill Muirhead, drafted in the big guns at its event last week.
All About ... The PPA conference
17 May 2012 | by Nick Batten
with the digital tide that threatened to cast a long shadow over the whole event. Themes covered included a look ... up the general atmosphere of the event: "We are united by our common DNA as publishers, to provide ...
Sands and Standard eye glory in Olympics year
17 May 2012
event in living memory to happen on its doorstep. Sands, who was appointed at the tail end of March ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
