Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
to feature on the site. Rafferty even provides them with small amounts of cash to fund local book events ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
when Hello! magazine paid the couple 1.5m for the event's photo rights. The 24-year-old's wages ...
Digital Work: From brief to browser
13 May 2010
new kit for the upcoming season is a big event in the football calendar and is highly anticipated ...
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
is unique and a real event in local communities - the prize fund and celebrity host is a good start ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
on its link with the England team to drive sales during the event. Last week it rolled out a 'Win ... will be a colossal event, not only on the pitch, but also in the supermarket aisles. Brands will fight tooth ...
New musical success
16 Apr 2010 | by Nicola Clark
adventurous in seeking out events to partner with....music now account for only 30% of revenues. The rest is generated by brand extensions and live events ... events offers so many sponsorship opportunities that it is becoming difficult for brands to know where ... such as V and Reading means that many are now looking to partner fledgling events to gain cut-through. Dom ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
. However, other privileges, including exclusive events at which subscribers can meet The Telegraph's best ... the cartoonist and Hilary Alexander - and we are putting in place a programme of events where our subscribers can ...
Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
's also a past master at event management. However, these are all just icing on the cake - necessary ...
Profile: Turning the UK into 3D
24 Mar 2010 | by Sara Kimberley
the Korean manufacturer's biggest launch of the year. At an event in New York's Time Warner Center ... to its future growth. The event, it's fair to say, has left Martin-Cruz on something of a high. It ...
Among the contenders
23 Mar 2010 | by Richard Abbott
of the marketing calendar. For those on the shortlist, it could prove to be an evening to savour. EVENT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
