Voluntary Sector: Taking action... Christian Voice vs Waterstone's
21 Nov 2008
's for cancelling the event. - What did Waterstone's say? It said it had a duty to its customers to keep them ...
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Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
were supported by regional PR, with special events used to bring in local shoppers. MEASUREMENT ...
Consumer - Look-a-like guests lead mall's 'royalwedding'
11 Nov 2005 | by Mary Cowlett
To piggyback one of the year's biggest media events and create a splash for Windsor Royal Shopping and Nelson ...
Streets ahead
16 Sep 2005
of events to attract shoppers....Ascot Polo Club took centre stage on the grassed-over road, along with a number of bands. Sister PR, on behalf of The Crown Estate, teamed up with VisitLondon and The Regent Street Association to promote the event to the media. ...
London's West End in retail push
01 Jul 2005
will showcase events and manage media relations in partnership with business improvement districts, The Heart ...
Media Relations: Yorkshire mall set for £175k media support
13 May 2005 | by Dan Bloch
launch event will be attended by an as-yet unnamed Yorkshire-based TV personality. Primal won a three ...
Regent Street woos shoppers
01 Apr 2005 | by Donna Werbner
The company is looking to increase the number of visitors and encourage more firms to set up their flagship stores there, while the agency will position the street as a 'unique international destination for shopping' and plans to target national and international press. Its remit includes publicising events ...
Corporate Rebrands: Surviving change
11 Feb 2005
transported goods for various charity and sporting events, including a BBC Radio 5 football shirt amnesty ...
News Analysis: Season of aggressive promotions
10 Dec 2004
, will broadcast until 9 January with music, traffic and event updates and is the latest PR tool being used ... for Christmas is a year-round pursuit for the likes of Woolworth and its 'Christmas in July' press event saw a ...
Campaign: Ministry of Fun reveals decline of grottos - Consumer
10 Dec 2004 | by Joe Lepper
, shop managers and event organisers. As well as the photocall, Ministry of Fun director James Lovell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
