Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
-Puppies-wearing, real-ale drinker at a Formula 1 event. There s quite an infamous picture of Ken climbing into ...
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Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
to start determining what activities signal what events, and that s invaluable - especially as finance ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
, commercial director of City AM, said: "City AM is very proud to have quickly established an event that brings ...
HSBC picks Hill+Knowlton for Cutty Sark work
24 Apr 2012 | by John Owens
on global trade. Giles Morgan, HSBC group head of sponsorship and events, said: HSBC was founded in Asia ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...
Capital MSL awarded brief for World Economic Forum summit
05 Apr 2012 | by Alec Mattinson
and opinion formers. The event, which is always held in the Middle East, looks to identify risks ... that the location of the event, which brings together leading global figures from industry, government and academia ... in the run-up to the November event. It is thought Capital MSL won the brief after a competitive pitch ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
an association with the Games, Visa has set itself the lofty objective of using the event to change ... trying to buy tickets to Olympic events discovered that they could use only Visa payment products ... of consumer awareness and association with the event that reflects the significant investment it has made ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
-sale opportunities for music, comedy and theatre events. It will be promoted alongside Barclaycard's existing ...
Focus: Executive salaries - The case for executive pay
23 Feb 2012 | by Joe Lepper
's investor day event in London on 31 January to hammer home this message directly to investors. The Daily ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....have always had to run the business with a long-term view. While in Davos, I spoke at a UN event ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
