Brand Manager of the Week: Malcolm Parkinson
23 May 2012
. If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
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Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team in the lead-up to the event ensured the story was on the front page of the BBC website as soon as the embargo ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
Event manager UK, OnePiece...is enough. If you could get tickets to any event, what would it be? An all-expenses-paid trip ... OnePiece at this year's event. If you had three wishes, what would they be? Health and happiness ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
of gravity toward the East. It grabbed headlines, but Polman downplays his attendance at the event, adding ... it gall you to see your rival getting so much exposure around a feel-good, global event? It has clearly ... . In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
to Marbella for this summer. If you could get tickets to any event, what would it be? I already have ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
fountain by American designer Todd Bracher, with Luchford APM leading the launch events for these products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
